We’ve said it before. SEO is a serious source of competitive advantage, especially for authors and yet on first glance, it can be overwhelming. In our last Mastering SEO For Authors post, we focused on writing great content. We keep these posts short and succinct but by following the points in these posts any author can improve the ranking of their website. Of course, the ultimate goal is page one on Googles search results but these will give you a significant boost in the right direction.
The majority of authors have traditionally used pre-designed templates to create their websites but with WordPress becoming ever easier to use more and more authors are designing their websites from a blank template. The advantage is clear in that they have greater control over their artistic expression but it does bring some challenges and one of the areas most overlooked by those taking control of their website build and design is on-page SEO optimization. In simple terms, this means optimizing a web page so that it shows up in searches performed by Google and the like. Here we want to focus on two things authors can’t afford to get wrong.
1 Getting the title right!
Choosing the right title is essential to standing out from pages and pages of search results. Many SEO experts will say it’s the most important on-page SEO factor and we would have to agree. The title you choose gives search engines a high-level overview of what a page is about. To do this it has to contain the keyword or phrase which best represents the content AND reflects what readers are searching for. We will focus on keyword research for generating titles in another post.
2 Never forget your meta description!
Google now recommends that you write your own meta descriptions. If you don’t they will simply pull a snippet from the content of your pages which might not do you any favours. Your page or posts meta description needs to be the main take-away of the article. It needs to be short and to the point but above all it needs to be captivating. Why would anyone leave a description of a web page or post to chance when they have invested their time in writing it? This is low hanging fruit so don’t let your meta description go to waste!
That’s it. Short and sweet. But taking these small steps can make a big difference.
We work with both traditionally published and “indie” authors who have self or independently published books and our mission is simple. It’s to discover new and talented authors and help them give their work the attention and awareness it deserves. We do this by providing professional and credible reviews which are respected by our readers. Our primary focus is on fiction across all genres, non – fiction with broad appeal and selected poetry.
Meticulously researched and rousingly told, Standing Against The Wind is first and foremost entertaining with confident pacing and compelling characters, but it also proves an intriguing and enlightening foray into a tumultuous and pivotal period in Black and Native American Indian history.
There’s real craft and ingenuity behind Callahan’s prose as both narratively and stylistically she creates meaningful conflict and believable characters underpinned by the requisite degree of emotional honesty that brings them to life.
When Jim meets Sophie, a fellow member of the liberation movement ‘The Underground’, his life begins to take on even more meaning. After a failed attempt at infiltrating the Elite leaders ends in tragedy, Jim turns to his scientific studies, specifically a porthole into other dimensions, to right the wrong.
An eye-opening look at creation versus evolution, ‘From Goo to God’ tracks many of the blindly accepted evolutionary theories, picking each apart to examine whether they deserve the widely established promotion throughout the whole educational experience of young people.
Kathleen. W . Franks has managed to capture; the kind that transports its young reader into the realms of their own imagination, complete with secret tunnels, magical creatures and a good old baddie or two!
Right from the off the mystery begins as Franks firmly hooks her readers with strong relatable characters and a gripping plot, with the shape of the novel growing and shifting naturally from her protagonist’s very first experience at his new home.
From humble beginnings in 2002 as a book review club BookViral has grown to become the first choice in book reviews for authors around the world and one of the biggest book review sites on the web. BookViral reaches millions of potential readers through best practice SEO and a trusted social media presence ensuring readers get unbiased, critical recommendations they can trust.
BookViral also offers a full suite of author services, including, book editing services for unpublished and self-published authors, website design and bespoke SEO that help authors get discovered by more potential readers as well as industry influencers, such as publishers, agents and film executives.
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