The subject of SEO (search engine optimization) is impossible to condense down into one blog post and for authors trying to raise their profile the information on the subject can seem mind-blowingly complicated. But for authors intent on growing their readership SEO can’t be ignored or simply dabbled in.
We have kept this post deliberately succinct with the focus on content and by following our tips it will help make the process of SEO become more intuitive whilst raising the profile of any authors website. Helping them to rank higher in searches and ultimately reach more potential readers.
You have probably seen it written thousands of times but content really is king. You can have a great looking website but if your content doesn’t inspire or connect it won’t attract new readers. In recent years several great apps have emerged with the aim of improving content and two you should definitely check out are the Hemingway editor and Ulysses. Both are used extensively by bloggers, poets, students and published novelists all over the world. But great content is a combination of good writing and robust research and it’s on the latter that many authors flounder when writing new content for their website.
Again, recent years has seen many great apps released with the aim of generating great content and two of the apps we highly recommend are BuzzSumo and Cyfe. There are plenty of other tools out there but these two excel at market reconnaissance. It’s no good having an idea and going off half-cocked. If you are going to write content it has to get you noticed and to do that you need to first find out what works. These tools will help you do this.
Writing great content that gets an author noticed through their posts takes time and refinement but many great posts fail to reach the readers they deserve because of poor page optimization. Writing great content and page optimization go hand in hand, You can read our tips on page optimization and why it’s something authors need to master by clicking HERE.