Branding is one of the most important aspects of any business. Whether a small business or a global conglomerate branding is infinitely more than a simple logo. Your brand is essentially the way your customers perceive you, your promise to them, and what they should expect from your product or service. And yet few authors ever manage to establish their brand. Many drifting from one genre to the next whilst failing to appreciate that in doing so they dilute their literary identity.
With so many titles in any given genre it is more important than ever that authors establish a significant and differentiated presence in a genre to attract and retain loyal readers. For those authors who have switched on to the importance of branding the process involved in creating a unique name and literary presence in a readers mind is mainly achieved through advertising campaigns with a consistent theme.
Consistent branding and marketing builds awareness and readers are significantly more likely to purchase a book from an author brand they recognize. It encourages purchases of new releases from an author which in turn leads to an increase in incremental book sales. Establishing a brand takes time and hard work. But here are our 3 top tips to increase author brand awareness.
I Consistent cover design. Authors are often tempted to change their cover styles from book to book. But a thematic cover design which carries forward from book to book, especially in a series can really help make a brand stand out.
2 There is no substitute for SEO research. Google ‘Author Branding’ and you will find a wealth of information. But you must condense it down to the essentials to avoid analysis paralysis.
3 Don’t try to cover every social media platform. Remember the Pareto principle and keep to the top three. For authors Twitter, Facebook and Instagram are a must.
As long as you write consistently good books a strong brand attracts readers like a magnet and when it comes to generating word of mouth recommendations strong branding is essential to viral book marketing.
When people talk about setting up their own business, they often fear the prospect of recording financial transactions but Ryder takes away the fear and shows his readers that managing accounts needn’t be taxing.
We work with both traditionally published and “indie” authors who have self or independently published books and our mission is simple. It’s to discover new and talented authors and help them give their work the attention and awareness it deserves. We do this by providing professional and credible reviews which are respected by our readers. Our primary focus is on fiction across all genres, non – fiction with broad appeal and selected poetry.
Browse the bookshelves and you’ll find a glut of books on the subject of starting your own business. Unfortunately, the quality and content of many fall far short of their assurances and it’s often difficult to find those that add any real value, but the CDL Minded Business Startup Strategy Collection from Joe Ryder and Eric Balma is one that quickly establishes its credentials.
A bracing Science Fiction Adventure Aian D. Grey introduces us to a near future where the chaotic effects of climate change have taken their toll on the planet with dire ecological consequences.
A wonderfully disarming read about love and loss Daisy Roberts is Dead refreshingly avoids many of the genre’s syrupy dangers leaving the reader with the truth of the matter. Which is the way it should be.
A vividly imagined novel with an emotionally gripping core and a crafty plot Blender’s Story proves a smashing start to Beth Schluter’s Servants of the Wheel. A series that’s sure to find popular appeal amongst fans of Dark Fantasy and Heroic Sword and Sorcery.
A rousing Black & African American Historical novel that is true to the genre’s traditional power, gender and cultural dynamics. The Missing Puzzle Piece is the fourth release in Abston’s series and another superb read.
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