Branding is one of the most important aspects of any business. Whether a small business or a global conglomerate branding is infinitely more than a simple logo. Your brand is essentially the way your customers perceive you, your promise to them, and what they should expect from your product or service. And yet few authors ever manage to establish their brand. Many drifting from one genre to the next whilst failing to appreciate that in doing so they dilute their literary identity.
With so many titles in any given genre it is more important than ever that authors establish a significant and differentiated presence in a genre to attract and retain loyal readers. For those authors who have switched on to the importance of branding the process involved in creating a unique name and literary presence in a readers mind is mainly achieved through advertising campaigns with a consistent theme.
Consistent branding and marketing builds awareness and readers are significantly more likely to purchase a book from an author brand they recognize. It encourages purchases of new releases from an author which in turn leads to an increase in incremental book sales. Establishing a brand takes time and hard work. But here are our 3 top tips to increase author brand awareness.
I Consistent cover design. Authors are often tempted to change their cover styles from book to book. But a thematic cover design which carries forward from book to book, especially in a series can really help make a brand stand out.
2 There is no substitute for SEO research. Google ‘Author Branding’ and you will find a wealth of information. But you must condense it down to the essentials to avoid analysis paralysis.
3 Don’t try to cover every social media platform. Remember the Pareto principle and keep to the top three. For authors Twitter, Facebook and Instagram are a must.
As long as you write consistently good books a strong brand attracts readers like a magnet and when it comes to generating word of mouth recommendations strong branding is essential to viral book marketing.