The Best SEO Book Advertising BookViral are supporting Stephan J Myers to raise money for children in need with all profits from The Prayer and

Success as an author often hinges on catching the ‘perfect storm’ which means creating the right foundations for a book to go viral.

Why do some books go viral while the vast majority fall flat? You might think it’s about advertising. You might think it’s about having a great book. But are you right?

Social Media is rapidly becoming the mainstream marketing medium for all industry sectors and for authors it has become essential for building reader awareness.

One thing that Bestselling Romance Authors have in common is an innate ability to sustain romantic tension page after page but how do you separate the wheat from the chaff?

A good strategy should never be set in stone, especially in an ever-evolving industry such as publishing. As we move into 2016, Facebook, Twitter and Instagram still dominate the social media scene.

It’s a question that’s courted more than a little controversy over the years, but there’s a significant difference between paying for a book review with no influence over the resulting review and paying for a review that is guaranteed to be overwhelmingly favourable,

Few Crime Fiction authors genuinely excel at successfully misleading their readers and revealing an unlikely suspect as the real villain of the story and those that do can invariably be found at the very top of Whodunit Bestseller lists.

Branding is important in any business and whilst often overlooked by authors, particularly those who are self-publishing it is an essential element of any authors marketing strategy.

Near Death Experience’s or NDEs as they are more commonly called are not a new phenomenon; they’ve been reported throughout history and yet few subjects create so much division.

There are a number of essential techniques an author must master if they ever want to top a bestsellers list and none more so than the ability to deliver genuine suspense.

How often do we read a book where a character appears in the mind’s eye fully formed?

At their best, they stun you with their visions of ultimate endings both small and catastrophic with hauntingly bleak futures.

The explosion in self-publishing and the subsequent success of self-published authors has certainly turned the publishing industry on its head.

We said it so often it seems like we are on continuous replay but we make no apology for saying it again. The days when an author could simply write for a living are over.