The Best Business Motivation & Self-Improvement Books Reviewed By BookViral

"A motivational read for anyone looking to build a rewarding career..."

Business Motivation & Self-Improvement
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  • ASIN: ‎ B0CS8SF4RR
  • Publisher: ‎ Dust Devil Publishing (December 21, 2023)
  • Language: ‎ English
  • Paperback: ‎ 128 pages
  • ISBN-13: ‎ 979-8218260613
  • Genre: Business Motivation & Self-Improvement

The BookViral Review:

Browse the bookshelves and you’ll find a glut of books on the subject of selling. Unfortunately, the quality and content of many fall far short of their promises. It’s often difficult to find those that add any real value, but Your Psyche Unleashed is one that quickly establishes its credentials and is clear from the start that it’s aimed at one-on-one engagements that lead to the sell of big-ticket items. It isn’t aimed at internet selling or high volume low-value products.

Cowan has accumulated an impressive 60 years of selling experience which includes sales management, the studying of salespersons and a deep-seated interest in their psyche which has led him to identify those he calls ‘The Uniques’. It’s with a focus on these extraordinary, high performing’ individuals that he presents concepts that will enable salespeople to adjust their approach to prospects and be measurably more successful.

Whilst not an exact science Cowan looks to the work of Karl Jung, Abraham Maslow and Sigmund Freud to help us understand the human psyche and how it affects human behaviour. He also looks to those people who have influenced his thinking most like Chris P. Fox (known as Mr. El Paso), Russell Barron and the Greek philosopher Socrates. From Cowan’s opening pages, you know that you are in the hands of a passionate and candid writer whose words get to the heart of what it takes to achieve sales success on a meaningful and lasting level.

Each chapter pulls its weight with a little levity in the accompanying sketches. They are well structured, concise and refreshingly free of jargon whilst providing the reader with practice examples to hone their skills on.. Cowan’s insights also remind us that when our personal psychology blocks us from witnessing what’s actually happening in transactional relationships, we become factually blind and are unlikely to ever reach our full potential.

A read for anyone looking to build a rewarding career in one-on-one-sells Your Psyche Unleashed- Rethinking Your Way to Sales Success is an unreservedly recommended 5-star read.

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