Should Authors Blog Or Is Blogging Dead?

When Huffpost Editor-in-chief Jimmy Leach announced the closure of its blogging platform he said that “publishing thousands of blogs has been a distraction from the delivery of impactful, targeted investigations, explainers, breaking news and lifestyle and entertainment journalism.”

Where are the readers of tomorrow?

Finding New Readers For Books

Will reading be ‘a thing’ in the distant future? And what does it mean for writers of fiction? More importantly, what are we collectively doing to keep reading alive?

5 Critical Steps Authors Must Take To Successfully Build Their Author Brand

Branding is important in any business and whilst often overlooked by authors, particularly those who are self-publishing it is an essential element of any authors marketing strategy.

Fiction and mortality – living forever.

Fiction and immortality

We are constantly and enduringly fascinated with fictional accounts of parallel existence, alternative realities and genetic engineering. Films such as ‘The Fountain’ present immortality as attainable, whilst books such as ‘The Book Thief’ (Markus Zusak) explore the nature of death, in this case by death himself acting as narrator.

Social Commentary In Literature

Social commentary in literature

Never before has the voice of social commentary in literature sung higher. Freedom of speech has brought with it a cacophony of loudly spoken, written and sometimes harshly promoted opinion and judgement.

Where Do Authors Get Their Ideas?

Ever had writers block? Hardly surprising! Here are our three tips to send your imagination skyward….

When Does A Fantasy Trope Become A Hated Cliche?

Readers love tropes and publishers know they sell books but there is always room for something new.

Writing the next best selling medical thriller and how to level the competition.

Writing best selling medical thrillers

Authors like Robin Cook, Michael Crichton and Tess Gerritsen have made a major contribution to our continued fascination with medical thrillers.

Best Literary Fiction – How Do Literary Fiction Books Become Great Novels To Read?

Whilst the evolution of self-publishing has proved a genuine boon for readers the bar for publishing has been notably lowered and in no genre more obviously than Literary Fiction.

How Authors Reach More Readers Through Google Images Optimization

It takes patience to rank in images searches or for your images to find their way to the top of a Google page and to optimize images for search engines takes an investment of time but the potential payback is huge.