When it comes to search engine optimization it’s a sad fact that the vast majority of authors simply dabble. And fewer still seriously think about Google Images Optimization. They post updates to Twitter and Facebook, exchange a few comments and hope they’ll get noticed but the truth is they might as well be spraying Pixie dust! Yes, some authors will get lucky but trusting in luck in an increasingly competitive industry like publishing is tantamount to commercial suicide. If you want to stand out as an author and ensure your books will get seen by potential readers you need to make SEO work for you. Search the internet for strategies to help you do this and it can seem mind-bogglingly complicated but it isn’t. And to cut through all the misinformation out there authors need to look at the numbers.
Authors should be in no doubt that the most important web property in search engine optimization is Google Searches at 59.3%, followed by Google Images at 26.79%. But Google Images is an area of optimization few authors consider. It takes patience to rank in images searches or for your images to find their way to the top of a Google page and to optimize images for search engines takes an investment of time but the potential payback is huge. Search engines rank images based on their bearing to the content of the page they are on, the name of the image file, image caption and quality of the image. Get it right and authors will find themselves ranking ever higher in search engine image searches and without waddling through the quagmire of complexity here are three tips to get you on your way.
1 The most important thing to do is to name your image files properly. Ensuring images are named based on the keywords or content they are relevant to.
2 You need to give your image a caption. Just as you did when naming your image file you need to include keywords and content-relevant terms.
3 Don’t forget to use Alt Tags! Keep them concise and don’t be tempted to stuff them with keywords or Google may well penalize your content.
Search engine optimization is an area all authors need to focus on and we hope this brief blog post on image optimization has given you something to think about.
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